(Updated on - 21/08/2026)

As shopping behavior evolves, search is no longer just about matching keywords- it's about understanding shopper intent, improving product discovery, and giving merchants greater control over search relevance.

This quarter, we're focused on building the next generation of MaX Search, introducing AI-powered relevance, smarter product discovery, and merchant-first search intelligence.

1. Search Relevancy Scoring Engine

Every catalog has its own product ranking logic, but search relevance shouldn't depend solely on catalog rankings. We're introducing a dedicated search scoring engine to ensure shoppers see the most relevant products first.

What this unlocks:

• Search-specific ranking independent of catalog priority
• Better relevance for high-intent queries
• Improved product discovery

2. Business Rules & Search Merchandising

Search should work the way your business works. Brands will be able to configure merchandising rules that influence search results without changing their catalog.

3. Search Personalization

Every shopper searches differently. MaX Search will use shopper behavior and preferences to deliver more relevant search results based on individual interactions.

What this unlocks:

• Personalized product ranking
• More relevant results based on shopper behavior
• Improved product discovery
• Better search experience for returning shoppers

4. Multilingual Search

Shoppers don't always search in the same language or use standardized product terminology. MaX Search will support multilingual queries to help customers discover products regardless of the language they use.

What this unlocks:

• Search across multiple languages
• Better understanding of localized product queries
• Improved product discovery for regional shoppers
• Reduced language-based search failures

5. Voice Search

Typing isn't always the most convenient way to search. MaX Search will enable shoppers to search using their voice, making product discovery faster and more natural.

What this unlocks:

• Voice-based product search
• Natural spoken queries
• Faster product discovery
• More convenient search experience across devices

6. Image Search

Searching with text isn't always enough. Customers will be able to upload an image and instantly discover visually similar products.

What this unlocks:

• Visual product discovery
• Similar product recommendations
• Faster product finding
• Improved shopping experience

7. Vector Search Foundation

To power AI-driven discovery, we're introducing vector search infrastructure that enables semantic understanding across the platform.

This powers:

• Hybrid Search
• Image Search
• AI Query Understanding
• Future personalization capabilities

The Road Ahead

MaX Search is evolving into an AI-powered product discovery platform that helps shoppers find products faster while giving merchants greater control over how products are discovered and ranked.

Your feedback continues to shape the direction of MaX Search, and we're excited to build what's next together.

– Team KartmaX